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Marketing Management答案-MBA作业代做-林肯MBA作业代做-EMBA作业代做

作者:正规代写网  来源:本站  发表时间:2022-4-30  点击:74 cms

Marketing Management答案-MBA作业代做-林肯MBA作业代做-EMBA作业代做,需要的联系客服

You are employed as a manager in a medium size business which is a limited company and has ambitions to expand. 

The Managing Director (MD) of the organisation is not a marketing professional and does not have a good understanding

 of the role of marketing in business. He knows from your CV that you have studied marketing principles and practice and

 he is keen to use your knowledge and understanding. At a meeting with the MD you are asked to complete the following tasks.

Activity 1

Your first task is to help him understand the role of marketing in business. You need to explain to the MD what marketing 

is and how both internal and external factors affect the achievement of business objectives. You have decided to produce

 a file which addresses each of the topics listed below. You will present the file at your next meeting with the Managing 

Director. In your file you will include:

 a definition of marketing.

 an explanation of what contribution marketing can make to the achievement of

business objectives

 an analysis of how external factors influence marketing

 an explanation of the elements of the marketing process

As the purpose of your file is to provide an understanding of marketing in business you also decide to include an explanation 

of the role of marketing in a not for profit business

您是一家中型企业的经理,该企业是一家有限责任公司,并且有雄心壮志。 该组织的董事总经理(MD)不是市场营

销专业人员,电大作业代做,并且对市场营销在企业中的作用没有很好的了解。 他从您的简历中知道您已经研究了营

销原理和实践,并且热衷于使用您的知识和理解。 在与MD的会议上,国开作业答案,要求您完成以下任务。

活动1

您的首要任务是帮助他了解营销在企业中的作用。 您需要向MD解释什么是营销,以及内部和外部因素如何影响业务

目标的实现。 您已决定编写一个文件,国开作业答案,以解决下面列出的每个主题。 您将在与董事总经理的下一次会议上提交文件。

 在您的文件中,奥鹏作业答案,奥鹏离线作业答案代做,您将包括:

•营销的定义。

•解释营销可以对实现业务目标做出哪些贡献

•分析外部因素如何影响营销

•解释营销过程的要素

由于文件的目的是提供对市场营销的了解,因此您还决定对市场营销在非营利业务中的作用进行解释


Activity 2

The Board of Directors is delighted that marketing is now a key function in the business and there is a marketing expert 

of your calibre, who is able to advise them on how marketing could revolutionise the business! You have been asked to 

develop a marketing plan for a specific product or service. Please prepare a marketing plan according to the following 

for the next board meeting.

1. The strategic aims and objectives for the plan

2. Target market/s for specified marketing activities 

3. An analysis of the macro and micro environmental factors influencing the

   marketing planning

4. The proposed marketing mix for the product or service chosen

5. An explanation of how factors relevant to the implementation of the plan have been considered


 

活动2

董事会很高兴看到市场营销已成为企业的关键职能,并且有您这样的市场专家可以为他们提供市场营销如何革新企业的建议! 

您被要求为特定产品或服务制定营销计划。 已要求您在以下标题下制定营销计划,以准备下次董事会会议

1.计划的战略目标

2.特定营销活动的目标市场

3.影响营销计划的宏观和微观环境因素分析

4.所选产品或服务的拟议营销组合

5.解释如何考虑与计划执行有关的因素


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